Moodboard
For the Colombian premium beer Club Colombia, we developed a series of 13 short videos as part of a digital campaign focused on highlighting the attributes of its different varieties.
3D animated malt grains, the main ingredient of these beers, is the common element to show the origin of their raw material, their transformation process and the icons that symbolize the quality and mastery of this brand .
The content of these pieces was used to create later a moodboard in which the universe of its 3 varieties (Golden, Black and Red beer) converged into a unique message.
The social media campaign was adapted in several formats, reaching a total of 31 pieces delivered.
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