Green Christmas
There are interesting ways to appeal to sensitivity and connect the brand with actions that generate value and positive impact on “Audience”.
This short Christmas story developed for LG Spain is part of his sustainable initiative #Unapersonaunarbol which seeks to promote the reforestation of 47 millions of trees in Spain.
With this purpose Agencia Yellow call Biota to develop for LG some cute illustrations and a 2D animated video as its Christmas card.