Launch event
For the introduction of the Samsung Galaxy Tab in Venezuela, Client asked Biota to make a video mapping to project images of the brand and its new device.
Biota was responsible of the creativity, design, and production of a video that would be projected on an irregular structure of 9 meters high that we proposed for the event.
The main contribution Biota made to the piece was creating a story with the adventures of a dynamic family of animated characters, travelling through a rich Android world, which became a differential element capitalized by the brand at that time.
More than a projection
This video not only opened the doors to develop other pieces related to the event and further adaptations to other media such as cinema, but it was the beginning of a relationship with the client that allowed us to collaborate in launch campaigns of other products where Biota had total creative and execution control of the pieces.
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