Dr. Muelitas

3 Times a Day

Dr. Muelitas

The iconic Colgate toothpaste character Dr. Muelitas, returns to TV with his classic jingle to teach and reinforce the important habit of brushing to children.

In this adaptation, live action and traditional 2D animation are combined to create a fantasy world where the character and children dance to the catchy song. To achieve this, we were responsible for illustrating and animating this superhero frame by frame, carefully integrating him into the scene.

In addition, some 3D elements were included that gave an extra touch to the intro of the piece.

This commercial reminded us of how entertaining traditional animation can be and left us with the satisfaction of contributing to a piece that teaches children to take care of their teeth in a fun way.

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TV Commercial

Tooth paste

Educational

Oral care

Animation

Design + hand-drawn animation

Client: Colgate
Agency: JMC